OZY Fest causes a stir by using promotional pic of Global Citizen Festival
Music and culture festival OZY Fest — set to be headlined by John Legend and Miguel — has been busted promoting the event by using concert pictures that actually show Global Citizen Festival — which has been headlined by Beyoncé, Coldplay and Rihanna.
Now festival organizers insist it was a mistake.
OZY Fest’s Facebook page has been pushing fans to its ticket-sale site by posting a picture of a massive crowd sprawling across Central Park’s Great Lawn, where OZY Fest is expected to be held in July. The shot is captioned, “50 performers. 4 stages. Food from 30 countries. 2 days. 100,000 people,” and links to the OZY Fest website.
However, the picture comes from last year’s Global Citizen Festival, which took place on the Great Lawn and was attended by some 60,000 fans. Last year’s OZY Fest — the third annual event — was held in the park’s much smaller Rumsey Playfield.
It hasn’t gone unnoticed by sources close to Global Citizen. One told us, “For almost a decade, the Global Citizen Festival has been a NYC staple drawing world leaders and the biggest artists in the world to perform for free for fans who have earned their tickets by supporting good causes.” But, “This year, OZY Fest are holding a smaller event on the Great Lawn for the first time — for profit — and the organizers appear to be ripping off Global Citizen’s massive crowd pics in an attempt to hike up ticket prices.”
According to its website, Global Citizen has “driven over 22 million actions in support of ending extreme poverty, generating financial commitments from governments and the private sector of almost $40 billion for the world’s poor.”
An OZY Fest spokesperson told us, “Like any active advertiser on social media, we are running lots of different ads for OZY Fest — more than 500. One of our team members made a mistake, and we apologize. We love Global Citizen Festival and the work they are doing. And of course, we have lots of great photos from the first three years of our own festival.”
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