Stacey Solomon’s hit In The Style fashion range ‘makes £1.5m in just 14 days’ and is 80 per cent sold out
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Stacey Solomon’s new clothing line with In The Style has reportedly made upwards of £1.5 million just two weeks after it launched.
The Loose Women star's, first collection with the popular clothing site has been hugely popular with fans with more than 80 per cent of her line gone since she announced her launch.
The mother of three, 31, who recently showed her three son’s bedrooms, joined fellow TV stars Dani Dyer, Jacqueline Jossa and Megan McKenna with her own clothing line which has been well received as fans flocked to the site to get their hands on one of her looks.
Stacey said it was important to her that she created a range that was catered to people of all different sizes after working on her line for more than 18 months in the works.
An insider told The Sun: “Stacey’s In The Style range has been so well received and it’s selling out.
“In the first 14 days the sales topped £1.5m which is absolutely incredible. Stacey’s popularity is unbridled and the girl-next-door appeal makes her range incredibly popular.
“Everyone is blown away by the result, including Stacey.”
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In The Style founder Adam Frisby told the Mirror: “The Stacey range was an incredibly successful launch and selling through 80% of the range within the first 24 hours, but we are unable to give out specific figures around this.”
This comes after Dani Dyer announced she had teamed up with the popular clothing brand once more to create an “easy access” breastfeeding outfit for mums who are nursing while still look stylish.
OK! Online has contacted Stacey Solomon’s representatives for a comment.
The Tap to Tidy star, who is set to tie the knot with Joe Swash this summer, announced the exciting news in a yellow floral display paired with bright yellow lemons to tie in with her fruity floral line.
In a post on Instagram, she wrote: “I can not believe I’m writing this … In The Style have asked me to create my very own collection and it’s all because of you guys.
“I honestly can’t even tell you how much this means to me, not just because it’s such an amazing opportunity but because they’ve given me so much support in being able to fully make a collection from the very beginning starting from every single tiny detail for us all.
“When In The Style first got in touch with me about this well over a year ago, I was thinking are you sure?
“Thought they might have the wrong person! Have these people not seen me on my stories in the same lounge set 3 days in a row and dancing around the hoover in my pyjamas?
“But seriously, I can’t explain how privileged I feel and I just really hope that you’re going to love it.
“The collection is going to be sizes 4-28 as well as petite and tall options because that was something extremely important to me.
“I’ve been working with their team for months on every little detail, from fabrics to styles and some little special touches that really mean something.
“Although the collection doesn’t launch for a couple more weeks (27th April), I’m going to be sharing little teasers and sneak previews and also asking for your opinions for the final stages because your input is so important to me…
“Honestly, I know I say it a million times like a bloody broken record but thank you always for all your support as without you none of these amazing things would be happening to me. Love you all to the moon and back.”
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