‘Wonder Woman 1984′ Doubled HBO Max Subscriptions!
Wonder Woman 1984 achieved some big things!
The film not only topped the box office, but it also helped HBO Max gain tons of subscribers.
PHOTOS: Check out the latest pics of Gal Gadot
Uproxx reports that during its fourth quarter earnings call, AT&T CEO John Stankey defended the controversial decision to release WarnerMedia’s entire 2021 film slate on HBO Max.
The sequel “helped double HBO Max subscriptions (including ‘activations’ by HBO subscribers who log into HBO Max for the first time) during the fourth quarter. The streaming service is now two years ahead of schedule in its quest to build a subscriber base that go toe-to-toe with heavy hitters Netflix and Disney+,” according to the report.
“You’ve seen other studios have continued to snowplow releases in the second half of the year, which cements our view. We’ll see a crowded theatrical field in late 2021 and early 2022. We don’t believe that magically just because there’s more content showing up in theaters all at the same, that’s going to dramatically increase the moviegoing population at that time,” he also said of the decision.
That said, according to a new Deloitte survey via the Los Angeles Times, 46% of subscribers have cancelled at least one streaming service in the past six months, and 62% of those users cancelled because the show or movie they watched was finished. Therefore, it’s becoming harder to retain subscribers who don’t want to stay monthly after seeing their show or movie.
Find out more about Warner’s ambitious decision to put every film onto HBO Max in 2021.
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