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The media startups VCs say will take off in 2020
Hi, this is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.
Before we get started, I'm hosting a digital event on Wednesday, August 5 at 11 a.m. ET on how influencers are earning money in 2020. I will be speaking live with YouTube creators Shelby Church, Ruby Asabor, and Katy Bellotte on the state of the influencer industry, how they built their online audiences, and how they've adapted their businesses during the pandemic. Sign up here.
Alright, onto this week's rundown.
My colleagues Ashley Rodriguez and Dan Whateley asked 11 top venture-capital investors which media startups they thought would thrive in 2020 amid the coronavirus pandemic — and why.
They asked each VC to pick two companies, including one they weren't invested in.
VC firms are eyeing startups that work on a variety of hot topics in media including livestreaming, short-form video, podcasting, and esports.
Some creator-focused media examples included the video shout-out app Cameo and MSCHF, the brand behind YouTuber MrBeast's new viral app.
Check out the full list of 19 media startups that VCs say are poised to take off in 2020, here.
YouTube will let shorter videos use mid-roll ads and creators are excited about a potential income boost
YouTube is rolling out a new update at the end of July that will lower the minimum video length for mid-roll ads.
The update will make videos longer than eight minutes eligible for mid-roll (middle of the video) ads. Previously, only videos longer than 10 minutes could include a mid-roll ad. This change could increase revenue for some creators who typically film shorter videos.
I spoke with YouTube creators Jacques Slade (1.2 million subscribers) and Erika Kullberg (62,000 subscribers) on their reaction to the change and how this will impact their businesses.
"I'm personally happy because it's very hard for me to get my videos to the 10-minute mark for the most part," Kullberg said. "Whereas eight minutes is more doable for me. I think it's a good change for most creators and I like that you can opt out of it, too."
Read more about the change in rules, here.
Instagram influencers can now directly tag and sell their own products
Instagram introduced a new set of eligibility requirements for Instagram Shopping that went into effect on July 9.
My colleague Sydney Bradley spoke with Instagram influencers who tried out these features while they were in beta testing to see what they were like to use and what pain points still exist.
"This tool is definitely a time saver and offers a better linking experience for the creator, a better shopping experience for the users, and better conversion potential for the brand," said influencer Katie Sturino, who was part of the beta test of Shopping from Creators.
But the limited amount of brands available to tag has frustrated some creators using these features, they said.
Read more about what pain points creators say still exist, here.
How much a YouTuber with 250,000 subscribers makes from her videos