'The Office' star Brian Baumgartner made over $1 million on Cameo last year. Here were the 10 most-booked talent on the celeb shout-out app in 2020.
- Celebrity shout-out app Cameo skyrocketed in 2020 and generated $100 million in revenue.
- “The Office” star Brian Baumgartner (“Kevin”) was the top Cameo creator and earned over $1 million.
- Insider broke down the top 10 most-booked creators on Cameo and how much they charge.
- Visit the Business section of Insider for more stories.
Cameo, a platform that lets fans buy personalized messages from thousands of celebrities, actors, musicians, artists, and influencers, has skyrocketed in popularity during the pandemic.
In 2020, the company earned $100 million, and Cameo said it used 75% of that to pay out talent.
The platform’s top earner last year was Brian Baumgartner (who played Kevin on “The Office”). He earned over $1 million in Cameo bookings in 2020, Cameo CEO Steven Galanis said on The New York Times’ Sway podcast.
The platform launched in 2017, and it offers fans the option to purchase a short personalized pre-recorded video, message a celebrity directly, or book a 10-minute live Zoom call. The celebrities set their own rates for a Cameo video appearance, and prices range from as low as $1 to $5, to $500, or even $2,500.
Galanis said most of the celebrities making money from Cameo are B-, C-, and D-list figures.
The most requested talent to join Cameo who is not currently on the platform is YouTube and TikTok star David Dobrik, Galanis said.
“We’ve been working at him,” Galanis told The New York Times. “But frankly, he makes so much money doing other stuff that it’s not there. And as I mentioned earlier, we’ve really found product market fit so far with people who are more famous than rich.”
Cameo shared data with Insider on the most-booked celebs on the platform in 2020. More than 10,000 new celebs joined the platform in 2020, and Cameo’s talent base is currently growing at a rate of one new talent joining every hour, the company said.
The top 10 Cameo creators are listed below in order of least to most booked:
10. Chuck Norris
Actor Chuck Norris wishes fans a “Happy Birthday” through Cameo, or reads a short motivational message. He responds to requests within 24 hours.
Video request: $450
Chat: $2.99
9. James Buckley
Comedian James Buckley will wish your friend a “Happy Birthday,” or congratulate a married couple through Cameo. He responds within 5 days of a request.
Video request: $55
Chat: $3.99
8. Big Ed
Reality TV star Big Ed, who is known for appearing in 90 Day Fiancé, will dance around, wear costumes, and give relationship advice to fans who purchase a personalized video.
Ed responds within 22 hours of a request, and he also offers the option for fans to book a 10-minute Zoom call with him for $199.
Video request: $69
Chat: $4.99
7. Sonja Morgan
Real Housewives of New York City star Sonja Morgan wishes her fans a “Happy Birthday” on Cameo from her Manhattan townhouse.
She takes 4 days to respond to a request. Fans can also book a 10-minute Zoom call with Morgan for $500.
Video request: $99
Chat: $2.99
6. Carole Baskin
Carole Baskin, the big-cat rights activist who rose to fame with the Netflix docuseries “Tiger King,” sings for fans on Cameo and has sent pep talks.
She typically responds to a request in 21 hours and fans can also book a 10-minute Zoom call with Baskin for $999.
Video request: $299
Chat: $19.99
5. Chris Harrison
Former host of “The Bachelor,” Chris Harrison, was charging $350 for a Cameo request, but he recently turned off requests following a Feb. 13 Instagram post stating that would be “stepping aside” from the show “for a period of time.”
He recently came under fire for defending a current contestant’s former photos that she acknowledged were “racist.”
4. Gilbert Gottfried
Voice actor Gilbert Gottfried has roasted fans on Cameo, and wished fans “Happy Birthday.”
He responds to requests within 1 hour and fans can also book a 10-minute Zoom call with Gottfried for $500.
Video request: $150
Chat: $9.99
3. Snoop Dogg
Rapper Snoop Dogg has sent fans encouragement and wished them a “Happy Birthday.”
His Cameo is currently unavailable for booking.
In the past, he’s charged upwards of $1,200 for a video request.
2. Brett Favre
Former NFL quarterback Brett Favre has wished fans a “Happy Birthday” through Cameo, and recorded inspirational messages to be played at company meetings.
Video request: $400
1. Brian Baumgartner
Brian Baumgartner, known for his role as Kevin on “The Office,” is Cameo’s top earner.
He responds to requests within 7 days, and he told OK Magazine that he was skeptical of the platform at first, but added that since he’s joined the platform has been great.
Video request: $195
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