Eamonn Holmes ’embarrassed’ as he refuses to kiss wife Ruth Langsford on live TV

Ruth Langsford was left feeling "embarrassed" live on Loose Women on Wednesday after her husband Eamonn Holmes refused to kiss her.

The episode of the ITV chat show, hosted by a panel of four of its female panelists each day, saw each one have to bring their partner or husband on the panel with them.

Stacey Solomon brought on boyfriend Joe Swash while This Morning's Ruth was joined by Eamonn.

The couples began talking about previous Christmas celebrations they had experienced in their lifetimes as they shared present ideas with one another.

They also had to take part in a tree-decorating challenge against the other couples.

However, things then went up in arms when the mistletoe was brought out to play.

The crew then lowered the mistletoe down between Ruth and Eamonn, and the couple ended up having little disagreement.

As a Kiss-Cam appeared on the screen, Ruth shared her excitement to kiss her husband.

But sadly Eamonn wasn't feeling the moment.

As Stacey and Joe cheered them on with Ruth looking keen, Eamonn rejected her.

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The star simply offered his wife, who he has been with for 24 years and married for 10, his cheek as he turned his head.

Ruth quickly voiced her disappointment as she declared she wanted a kiss on the lips.

"Oh hello," Ruth exclaimed as mistletoe appeared above her head hanging from a string. "There’s some mistletoe for us.

"Oh we do love a Christmas smooch," she continued as Joe shouted: "Give the people what they want."

Ruth waved the mistletoe as she exclaimed: "Give me your lips, you have to do lips."

"Oh for goodness sake," Eamonn snapped. "No! This is so embarrassing!"

Ruth remarked: "Look how embarrassed he is. He’ll go all red now."

A sulky Eamonn responded: "I’m not being brought onto this show to be wheeled out as some totty for everyone’s delectation.

"Just to get a lot of people at home getting off on watching me."

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