I'm a Celeb bosses 'planning more sexy shower scenes' in bid to boost ratings after losing 5 million viewers

I'M A Celeb bosses are 'planning more sexy shower scenes' in a bid to boost ratings after losing five million viewers.

This week, The Sun exclusively revealed the ITV show had lost almost half its audience since the 2019 series began two weeks ago.

And now the Daily Star claims show bosses are desperate to boost the ratings back up again, including the sexy shower scenes that had featured in previous series.

A TV source told the publication: "Some elements that make the show popular are sadly lacking from this bunch.

"It feels like a mistake not to have enough single campmates and there hasn’t been enough shower scenes.
“Also, Andrew, Adele and Myles aren’t exactly household names.”


The first episode fronted by Ant and Dec last month pulled in 10.63 million, but just 5.46 million saw Saturday’s show.

And to make matters worse for producers, each night’s programme is averaging 1.23 million fewer than its equivalent episode last year.

An industry source said: “Seemingly, some viewers haven’t stuck about after seeing who was taking part.

“There are some great names in Caitlyn Jenner and Ian Wright, but with every big star there must be lesser-known people — and some viewers think there are just too many unknowns.

“There hasn’t been heaps of drama and viewers look to be turning off in quite large numbers at the moment.”

And viewers have also noticed a huge lack of sexy scenes after the show’s female stars opted to stay away from the camp’s iconic waterfall shower.

Which has proved a hit in previous years thanks to campmates including Myleene Klass and Vicky Pattison.

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